HELLOCHANGE
WEBSITE DESIGN
UX/UI DESIGN
HELLOCHANGE WEBSITE DEMO
THE DESIGN PROCESS
By designing with the end user in mind, I managed to create a website that is not only easy to access and use, it is also pleasant on the senses and evokes a sense of trust and calm through the use of colour psychology, design principles (such as legibility rules and spacing), and warm and friendly visuals.
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I followed the steps of the Design Thinking process, particularly while conducting research to gain inspiration and understand which kind of UX design works best. I also ideated using sketches on an A4 sheet of paper in landscape layout, using boxes and marking each heading using proper visual hierarchy (H1, H2, H3, Paragraph 1, etc.). Also, each button and link is clearly and concisely displayed, with the 'Contact' page linked in the header, footer, and embedded into other pages.
IMAGE CREDIT HASSO PLATNER INSTITUTE OF DESIGN
CLIENT: HELLOCHANGE
HelloChange is a HR Tech startup, known for its innovative techniques to improve employee engagement and overall experience in the workplace. Creating a website without significant limits on creativity or specific brand guidelines was a unique challenge, but one that allowed me to put my creativity and professional UX design and digital copywriting knowledge to the test.​
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THE BRIEF: Redesign the HelloChange website so that it is user-friendly and easy to access, and includes the main pages that a company website has: Home, About Us, Our Services, and Contact.
THE PROCESS: The first step was defining the product, followed by conducting extensive benchmarking research to see how other competitors have previously designed their company websites. I led the brainstorming sessions for the team, always keeping the user in mind. The key takeaways were prioritising simplicity and accessibility, and using a minimalist colour palette, typography, and overall look and feel.
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A sky blue was chosen to represent the brand, inspiring confidence and trust. It was paired with a beige background, easily-legible and simple typography (Futura and Avenir) in black, and carefully chosen images largely depicting the target audience and scenes of diverse workplaces.
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The tone of voice and copywriting is concise, friendly, and direct. The website uses simple vocabulary that is easily understood and accessible, while maintaining a professional tone.
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Before publishing the website, I tested it with the company's target audience, including current employees who are working in other departments.
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THE RESULT: A clean, refreshing design and punchy copywriting helped significantly elevate HelloChange's online presence. With a user-friendly website, HelloChange can enjoy higher customer satisfaction, drive more traffic, and proudly promote its revitalised brand image on all platforms.
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The management team has praised the website and they have promoted it at a recent event, returning with ample positive feedback from various kinds of users and potential company clients.