L'ENVERS SERVICE DESIGN
UX DESIGN
FIRST PROPOSAL: 'THE L'ENVERS WEAR TESTERS'
THE DESIGN PROCESS
CLIENT: L'ENVERS
A challenging project involving a creative brief from sustainable European knitwear company, L'Envers.
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THE BRIEF: Crash test our garments, possibly involving our community.
THE PROCESS: Working in sprints (as guided by the bestselling book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days) using agile methodologies and the design-thinking process, I conducted desk research, led team brainstorms and workshops, and created prototypes which were successfully tested, with the aim of successfully designing an ethical garment testing service.
The first proposal (left) was presented at the end of the first fortnightly sprint. Each team member conducted their own 'Mom Test' by interviewing individuals who matched the buyer persona, which had been created during the first research phase.
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THE RESULT: After two sets of fortnightly sprints, the final proposal involved the prototype creation and mockup of a L'Envers Community Blog. It would be embedded into the pre-existing L'Envers website and would include helpful tips for knitwear mending, as well as a community forum, which would offer opportunities for customers to provide their feedback so that L'Envers can garment test in a way that directly involves their community.
Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. It involves five phases: 1. Empathize; 2. Define; 3. Ideate; 4. Prototype; and 5. Test, and it is most useful to tackle problems that are ill-defined or unknown.
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The following video takes you through the step-by-step process that went into designing this service for L'Envers. Below are the slides presented in detail.