PAN Y PECES NGO TRANSMEDIA CAMPAIGN

IN COLLABORATION WITH IE BUSINESS SCHOOL & LLORENTE Y CUENCA (LLYC)

Co-produced and launched a transmedia campaign for Madrid-based NGO, Pan y Peces, in collaboration with IE Business School and global PR and communications firm, Llorente y Cuenca (LLYC). 

​

From ideating and brainstorming, then planning and creating branded content for the campaign, to launching and measuring the results. The idea was to maintain the brand identity and voice, while evoking a positive emotional and interactive response from our target audience (see Buyer Persona analysis below in Exhibit A).

Together with my team, we implemented an effective Instagram campaign strategy to ensure all touchpoints are covered, and measured results using Google and IG Analytics to track our KPI’s. I also co-directed and scripted our case study video, as well as co-wrote and edited our written final report.