CONTENT CREATION & STRATEGY FOR ESPACIOS DE TRABAJO

Content strategy and creation for a small business for office workspaces in Madrid. Clientele ranged from lawyers and judges, to accountants and public servants who prefer private offices rather than sharing public office spaces.

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The aim was to create content that audiences would want to engage in ('pull' content rather than 'push'), by advertising the business with curiosities such as things to do and see around the business, how to locate the business via public transport, etc. The final touch was the copywriting for the captions, which I wrote in Spanish and English.