JIMMY CHOO SHOE CAMPAIGN

BRANDED CONTENT CREATION

MVDM STUDENT WORK

IE BUSINESS SCHOOL

Making A Shoe Campaign... Without The Shoe

An exciting challenge for creativity. Jimmy Choo is globally known as a luxury shoe, worn by various celebrities and public figures throughout the years.

However, their challenge is to win over young consumers, particularly those belonging to the Millennial and Gen Z generations. The following campaign aims to help Jimmy Choo extend its audience and '[Get] Choo on the List'.

Poster mockup of a party table scene with a champagne bottle, lipstick, glitter, streamers, glamorous jewellery, and a sparkly silver clutch strewn across a shiny metallic pink table cloth